Privacy Policy — 777cm

777cm ("we", "us", "our") is an online gaming platform operated under an international gaming license and accessible at 777cm.biz. We serve players primarily in the Pakistani market, offering sports betting, live casino, slot games, fishing titles, and associated financial services in Pakistani Rupees (PKR).

This Privacy Policy describes the categories of personal data we collect from players and visitors, the purposes for which that data is processed, the legal bases on which processing rests, the third parties with whom data may be shared, the rights available to you as a data subject, and the security measures we have in place to keep your information safe.

This Policy applies to all personal data collected through the 777cm website, any mobile-optimised interface, our customer support channels (including Live Chat), and any marketing or promotional communications sent by 777cm. It should be read in conjunction with the 777cm Terms and Conditions and, where applicable, specific product terms.

We may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable regulations. The most current version is always available at 777cm.biz/privacy-policy. We encourage Pakistani players to review this page periodically — particularly before making new deposits or engaging with new platform features.

777cm collects personal data across several categories depending on how you interact with the platform. The following table summarises the main data types we hold:

We do not collect sensitive personal data such as biometric data, racial or ethnic origin, political opinions, or health information unless specifically required for responsible gaming intervention purposes, in which case we will seek your explicit consent separately.

777cm collects personal data through the following channels:

• Direct submission: Information you provide when registering an account, completing KYC verification, making a deposit, contacting our support team, or responding to a 777cm survey or promotion.
• Automated technical collection: Data collected automatically when you visit 777cm.biz, including IP address, device identifiers, browser type, pages visited, and session duration via server logs and cookies (see Section 7).
• Payment processors: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank when you initiate a deposit or withdrawal.
• Third-party KYC providers: Identity and address verification data returned by regulated KYC verification partners when we process your identity documents.
• Game providers: Gameplay outcome and session data transmitted by the game providers whose titles appear on the 777cm platform.
• Fraud and risk systems: Device fingerprinting and behavioural analytics data generated by our fraud detection systems as you interact with the platform.

777cm processes personal data on the following legal bases, each of which applies to specific processing activities as described below:

• Contractual necessity: Processing required to fulfil our obligations under the player agreement — including account creation, payment processing, bet settlement, and withdrawal handling. Without this processing, we cannot provide the 777cm service.
• Legal obligation: Processing required to comply with our obligations under applicable gaming regulations, anti-money laundering (AML) requirements, and Know Your Customer (KYC) rules imposed by our international gaming license.
• Legitimate interests: Processing carried out to prevent fraud, maintain platform security, manage responsible gaming risks, and improve the 777cm platform experience — where these interests are not overridden by your fundamental privacy rights.
• Consent: Processing for optional purposes — such as sending promotional communications about bonuses, new slots, PSL betting markets, or special offers — where you have freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

Personal data collected by 777cm is used for the following purposes:

• Creating and managing your 777cm account, including processing your 777cm Login credentials;
• Verifying your identity and age (21+ requirement) in compliance with KYC obligations;
• Processing PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank;
• Settling bets, awarding winnings, and applying bonus credits to your account balance;
• Detecting and preventing fraud, money laundering, collusion, and other prohibited conduct;
• Providing customer support via Live Chat and email;
• Monitoring gameplay for responsible gaming indicators and applying protective measures where appropriate;
• Sending transactional communications such as deposit confirmations, withdrawal notifications, and account security alerts;
• Sending promotional communications (PSL offers, slot bonuses, casino promotions) where you have opted in;
• Complying with reporting requirements under our international gaming license;
• Improving the 777cm platform through analysis of aggregated, anonymised usage data;
• Resolving disputes and maintaining records for audit purposes.

777cm does not sell or rent your personal data to any third party. We may share your personal data with the following categories of recipients only where necessary and on a strictly limited basis:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive transaction data necessary to process your deposits and withdrawals in PKR.
• KYC verification partners: Regulated identity verification service providers receive copies of your identity documents to complete the KYC process required under our gaming license.
• Game providers: Our casino, slot, and fishing game providers receive a player session token and wager data necessary to operate gameplay. They do not receive your full identity or contact details.
• Fraud prevention services: Specialist fraud and risk analytics providers may receive device and behavioural data for the purpose of detecting suspicious account activity.
• Regulatory and legal authorities: Where required by applicable law, court order, or our licensing regulator, we will disclose personal data to competent authorities. We will notify you of such disclosures unless legally prohibited from doing so.
• Professional advisors: Our legal, audit, and compliance advisors may access personal data on a confidential, need-to-know basis in connection with their professional services to 777cm.

All third-party recipients of 777cm player data are subject to contractual data protection obligations consistent with international best practice. We conduct due diligence on all data processors before engaging their services.

777cm uses cookies and similar tracking technologies on the 777cm.biz website and mobile interface. Cookies are small text files stored on your device that help us deliver a functional and personalised platform experience. The following cookie categories are used:

• Strictly necessary cookies: Required for the basic operation of the 777cm platform, including maintaining your logged-in session, remembering your language preference, and enabling secure 777cm Login functionality. These cannot be disabled.
• Functional cookies: Remember your preferences such as display settings, recent game history, and last-visited section to improve your platform experience.
• Analytics cookies: Collect anonymised data about how players navigate the platform — which pages are visited, how long sessions last, and where players exit — to help us improve platform usability.
• Security cookies: Used by our fraud detection systems to identify unusual device behaviour or login attempts that may indicate unauthorised account access.

777cm does not use third-party advertising cookies or permit ad networks to place tracking cookies on 777cm.biz. You can manage cookie preferences through your browser settings, though disabling strictly necessary cookies will impair platform functionality including the ability to log in.

777cm retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the minimum retention periods required under our international gaming license and applicable anti-money laundering regulations. General retention guidelines are as follows:

• Account and KYC data: Retained for a minimum of five (5) years following account closure, as required for AML audit and regulatory compliance purposes.
• Transaction and financial data: Retained for a minimum of five (5) years following the transaction date.
• Gameplay and betting records: Retained for three (3) years following the relevant gaming session, or longer where a dispute or investigation is ongoing.
• Support and communications data: Retained for two (2) years from the date of last interaction, or until a related dispute is resolved.
• Marketing consent records: Retained for the duration of your opt-in and for two (2) years thereafter as evidence of consent or withdrawal.
• Technical and log data: Typically retained for ninety (90) days, unless flagged by our security systems for extended retention.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to an individual player. Where deletion is not technically feasible immediately, data is isolated from active processing pending scheduled deletion.

777cm implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our key security controls include:

• SSL/TLS encryption for all data in transit between your device and 777cm servers;
• Encryption at rest for sensitive data fields including identity documents and payment references;
• Role-based access controls limiting staff access to personal data on a strict need-to-know basis;
• Multi-factor authentication requirements for all 777cm administrative system access;
• Regular independent security penetration testing and vulnerability assessments;
• Automated fraud monitoring and anomaly detection systems operating 24/7;
• Incident response procedures with defined timelines for breach notification.

While 777cm takes every reasonable precaution to secure your personal data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your own 777cm Login credentials and for notifying us immediately if you suspect unauthorised access to your account.

In the event of a data security incident that affects your personal data in a materially harmful way, 777cm will notify affected players within a reasonable timeframe and take all necessary steps to contain and remediate the incident.

As a 777cm player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team via Live Chat or email at [email protected]:

• Right of access: You may request a copy of the personal data 777cm holds about you, including the categories of data, the purposes of processing, and the recipients with whom it has been shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. For identity data, corrections require supporting documentation.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. Note that this right is subject to our legal obligation to retain certain data for regulatory compliance periods as set out in Section 8.
• Right to restrict processing: You may request that we limit the processing of your data in certain circumstances — for example, while the accuracy of data is being contested.
• Right to data portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request a machine-readable copy of data you have provided to us.
• Right to withdraw consent: Where processing is based on consent (for example, marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
• Right to object: You may object to processing carried out on the basis of our legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.

777cm will respond to data rights requests within 30 calendar days of receipt. Where a request is complex or where we receive multiple simultaneous requests, we may extend this period by a further 30 days, in which case we will notify you promptly of the extension and the reason for it.

777cm employs age verification as part of the KYC process to confirm that all registered players meet the minimum age requirement. Parents and guardians who believe a minor may have accessed the 777cm platform should contact our support team immediately so that the account can be identified and closed without delay.

If you are a parent or guardian in Karachi, Lahore, Islamabad, Faisalabad, or elsewhere in Pakistan and you are concerned about underage access to online gaming platforms, we recommend using parental control software and reviewing our Responsible Gaming page for additional guidance and resources.

The 777cm platform integrates with a number of regulated third-party service providers to deliver the full gaming experience. Each of these providers operates under its own privacy policy and data protection obligations, and 777cm conducts due diligence to ensure their practices are consistent with our own standards.

Key third-party integrations that involve data sharing include:

• Payment gateways: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank process PKR transaction data as independent data controllers subject to State Bank of Pakistan regulations and their own privacy frameworks.
• Game content providers: Slot, fishing, crash, and live casino game providers receive gameplay session data. Their processing of such data is governed by their individual supplier agreements with 777cm and their own privacy standards.
• KYC and identity verification: Our identity verification partner processes CNIC and document data to return a pass/fail verification result. Document images may be retained by the KYC provider for the minimum period required by AML law.
• Fraud analytics: Our fraud detection provider analyses device and behavioural signals. No directly identifying personal data is shared with this provider beyond pseudonymised session identifiers.

777cm is not responsible for the privacy practices of third-party providers operating under their own independent controllers. We encourage you to review the privacy policies of payment providers you use, particularly JazzCash and EasyPaisa, as they are widely used across Pakistan.

777cm is operated under an international gaming license and, as a result, some personal data processing may occur outside Pakistan. This includes processing by our KYC provider, game content providers, and cloud infrastructure partners whose servers may be located in jurisdictions outside the Pakistan market.

Where personal data is transferred internationally, 777cm ensures that appropriate safeguards are in place, including:

• Contractual clauses requiring the recipient to protect your personal data to a standard consistent with internationally recognised data protection principles;
• Transfers only to jurisdictions or organisations that provide an adequate level of data protection in 777cm's reasonable assessment;
• Data minimisation practices ensuring that only the minimum necessary data is transferred for the specific processing purpose.

If you would like more information about the specific safeguards applicable to any international transfer of your personal data, please contact our support team at [email protected].

777cm reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, new platform features, or updates to applicable regulations and our gaming license requirements. The revised Policy will be published at 777cm.biz/privacy-policy with an updated "Last Reviewed" date.

Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify you by email to your registered address and/or display a prominent notice on the platform before the changes take effect. For non-material amendments such as typographical corrections or minor clarifications, the updated Policy will take effect upon publication without prior notice.

Your continued use of the 777cm platform following publication of a revised Privacy Policy constitutes your acknowledgement of the changes. If you do not accept the revised Policy, you should cease using the platform and contact our support team to close your account.

For all privacy-related enquiries, data rights requests, or concerns about how 777cm handles your personal data, please contact our support team using the details below. We are committed to responding promptly and transparently to all privacy communications.

• Live Chat: Available 24/7 directly on the 777cm platform — the fastest way to reach us.
• Email: [email protected] — for formal data rights requests, please include "Privacy Request" in your subject line along with your registered username.
• Response time: We aim to acknowledge all privacy enquiries within 24 hours and provide a substantive response within 30 calendar days.

When submitting a data rights request, please provide your registered email address, your 777cm account username, and a clear description of your request. We may ask for additional identity verification before processing your request to ensure we disclose data only to the account holder.